Harry Bullis, former chairman of General Mills, encourage the salesperson to give up their sales and focus on service. As said Bullis, if every morning, you begin by saying to yourself that "I want to help people as many as possible today", rather than, "I want to make sales as many as possible sale today" then you will feel that your approach to the customers will be easier and more open, and at the same time you will be able to make more sales. Those who start aware to help others will having a live happier and easier, it means that they implementing an entrepreneurship at the most perfect form.
That perfect sales principle are also the most powerful sales principle. Sooner or later, money and satisfaction that you get will be proportional to the service you have given to others. On one occasion, what you might get less than you give. But on other occasions, you will feel the opposite. Because sooner or later, all will be balanced. What you plant, then that's what you reap.
Excellent service that you give to customers would gain the results at a miraculous time. Therefore, service should be regarded as an investment in the retail store business. Life and death of retail stores in the long run depends on the service provided to customers. Good customer service will create customer loyalty, and loyal customers is a money source for retail business that we run.