1. Credibility. You have no doubt in business credibility. Of the content of your website or blog, visitors can catch it.
2. Expertise. People would be easier to buy in people who are experts in the field. Expertise that makes people believe of what you offer is the right solution for him. Excellent service is the way to do.
3. Proof. People like to see the proof. They will be easier to believe if there is proof that you handed. Proof such as the results of the effect of your products, testimonials, or even proof of delivery receipt picture if you sell physical products may appear on your website.
4. Honesty. This is the most important part of a business. With honesty, customers not only buy your product. But it's also going to tell the people around him.
5. Close to visitors. In your website or blog, you should be able to close to visitors. A simple example, such as how to interact on your blog. As a result, although not yet met face, the visitors will feel familiar to you. And while that's familiar, everything will seem easier for you, including business transactions.