One business that is now in great demand by the people is the retail business. Retail business is believed to provide many opportunities to improve the standard of living because it can provide multiple advantages when compared to the works being an employee. So what exactly is it retail? Retail is the last part of the marketing process. It means that the products offered or sold intended for the final consumer. End consumers are buyers of goods or services that take advantage of the products purchased for personal purposes or for personal consumption. This last buyers buying products needed in retail stores or supermarkets without intending to resell. Because the company is a company targeting retail consumers or buyers end, the deployment of its stores are not concentrated at one point the crowd, but spread to all areas.
Competitive world of retail is the same as any other business competition, where the strong will survive and the weak will disappear. Powerful means not only strong in the capital, because capital is not the main thing in ensuring the survival of a retail business. Strong means that a retail business should have a carrying capacity of a good sales strategy in order to achieve maximum customer so that the product can be sold as much as possible anyway.
Sales strategy is a way or a program that is run retail companies to attract consumer spending final. Various types of retail stores require that each store has a unique strategy in order to survive in the competitive retail competition. However, in principle at least two similarities in any retail business strategy pursued, namely:
Service in the retail business is not just limited to the services provided employees to consumers, but also some other important things such as convenience stores, product pricing, convenience products transaction until completion. The most important services in the retail business is not the quality of a product sold, but rather the service of how a retail business employees treat customers with friendly, honest, and well-mannered. It is very vital for the sustainability of the retail business, therefore a modern retail business usually have a training center whose function is to train its employees in order to serve customers well. Modern retail companies assume that employees is their ambassador. Good and bad of their image are determined by the attitude and behavior of employees in the customer service. Companies also assume that the business is actually a "service" business, where they only sell and promote services to achieve sales of its products.
Every business has promotion activity in their business agenda, including retail. Form of this business promotion is usually done by retail price reductions, discounts for certain days, or member card ownership. In principle the promotion used not to sell as many products, but to reach as many loyal customers. By having loyal customers, then a retail store or a retail company can more easily offer their new products. Moreover loyal customers is a retail business of financial resources that can sustain their tight business competition.
Actually there are many more sales strategies used by retail businesses, but both of the above strategy is a strategy that is almost certainly owned and carried by all retail business.