How to start building of vehicle insurance history for new driver

Do you know that vehicle insurance price for new driver is expensive than old driver? This is important to know actually so that we can get prepare some money for payment if you want to choose insurance for new driver. This is not different with when you want to find some loans from bank, you will be asked first about your history to get credit history scores. So in the vehicle insurance as well as, to get best insurance premium you need to build some good history that show you are not a high risk driver. Therefore to get best the right history, you can choose recreational vehicle insurance company for covering your car.

Risk occupation is one of important thing that should be known by people who have and want to choose vehicle insurance. Most of insurance companies will give us discount if we can reduce our risk occupation to be low. Driving is as one of activity that has high risk, so that it’s not wrong if vehicle insurance particularly for new driver is expensive. It’s caused that actually the condition of road is so dangerous where there are so many accident events which happen on the road daily.

The best ways to reduce your risk for reducing your insurance premium payment are some, but the most important you need to reduce your risk. For instance, you can use additional safety devices to make your car safer. Usually most of insurance companies offer certain safety devices that able to be used by client. If you can’t use that device, probably you are able not to get some responsible from the companies. Beside that you can find it from the stores directly or from the online store which able for you to be accessed easily.

Another way to build your driving history, you can keep driving record clean as usual. This is important things that should you know to get the best price. Most of insurance companies will give you some discount if you can keep your driving record to be clean as usual. Certainly if you want your driving record clean, you need to drive in the best and fresh situation. Never drive in sleepy condition or even by consuming drugs and alcohol first, it’ll be dangerous and very possible to get accident.

There are another ways actually that you can find by searching online on internet. There are so many insurance companies which available offer some discount if you do something that they are required. It also depend on your insurance type, certainly when you choose recreational vehicle insurance company, it’ll be different with health insurance.

Sources of Customers Expectations

Each customers must have hope in making a purchasing decision. Hope is what has a big role as a standard of comparison in evaluating the quality and customer satisfaction. Certainly many factors that influence it, but Valerie A. Zeithaml and Mary Jo Bitner grouping factors proficiency level as follows:

1. Word Of Mouth
Word of mouth is a statement (personal or non personal) submitted by persons other than the organization (service provider) to the customer. Word of mouth is usually quickly accepted by customers due to the present who can be trusted, such as experts, friends, family, mass media publications. Word of mouth is quickly accepted as a reference because the customer service is usually difficult to evaluate the services that have not been bought or have not felt alone.

2.Personal Needs
Fundamental needs is also very decisive expectations. These needs include the need for physical, social, and psychological.

3. Past Experience
Past experience covers things that have been studied or known customers from ever received in the past. It makes customer perception. This customer expectations evolve over time, as more and more information (non-experimental information) received by customers as well as customers become more experienced.

4. External Communications
This factor is a statement directly or indirectly by the company about its services to customers.

This factor will play an important role in shaping expectations of customers to the company. This expectation can be formed from media advertising, personal selling, agreement or communication with the employee organization.

Studying needs help

When students goes to class, there are at least two possibilities in their mind. The first is that they are forced to go to class because it is an obligation. The second is that they really need knowledge for their future. OK, forget the first; we talk about second reason, they need knowledge.

I think the students are difficult to study on their own. How serious they are, especially when they study by reading books alone, survey proves that knowledge is very little to absorb. To absorb so much knowledge, students must be accompanied by a tutor. With the tutor, the students can directly consult and even exchange ideas with the tutor, so that lessons can be absorbed with maximum, and even the mindset can be developed.

However, there is a slight problem with the tutor, which is the students have trouble finding the right tutor. If any, they alias the tutor is not available 24 hours a day. The students will find difficulty when they have to study at night. Asked the parents? Hmm I think not. So where these students can find tutors as it was getting late and everyone was asleep?

The best alternative is they could Find a tutor online. The students can find tutors to help them study through tutoring services on the internet. Guaranteed, online tutor will be on hand to help in 24 hours. Student difficulties would be resolved. These are the advantage of online tutor. Even when they got homework that cannot be resolved, the online tutor will help not only with the process but also the completion of the task. I think this is a good alternative in the studying process, because I'm sure that studying needs help.

Service as a Marketing Strategy

If you have ever received disappointing customer service, you won’t be surprised to learn that most companies spend more on acquiring new customers than keeping existing ones happy. Winning lifelong customers requires the ability to not only get a prospect to buy again and again, but to do so happily. The benefits go far beyond inspiring loyalty and repeat business; happy customers become advocates for your brand, driving referrals by sharing their experiences with friends, colleagues and social networks.

Great customer service is a competitive advantage. Say you need something fixed at your office. Company A was an hour late, talked on their cell phone the whole time and left without telling you they were done. Company B, on the other hand, arrived on time, explained what they were going to do to fix your problem and gave you a coupon for your next service. Which company will you use next time? The same warm, friendly, accommodating approach you take to nurture a customer should be continued for the duration of the relationship. Positive experiences lead to repeat business and referrals. Service as a strategy has to come from the top and be truly ingrained in your company’s core values. Every process, every decision, every employee must act in alignment with this strategy in order to be successful.

Personal Selling
For some companies, customers must connect with a salesperson before making a purchase. Unfortunately, many of these sales-intensive businesses lose revenue because of a buy-or-die mentality on the sales floor. If a lead comes in that isn’t ready to engage right away, it can fall into a black hole of lost leads that could have become customers given enough time and nurturing. These wasted opportunities add up to a lot of lost revenue in the long run.

To prevent this, you must be able to nurture leads and identify when they are ready to distribute to your salesperson. Your sales team is a valuable resource, the driving force behind growing your business. They can be much more effective if your system automatically evaluates certain behaviors and factors, identifies hot leads and intelligently distributes them based on specific factors such as industry and geography.

In addition, every day your sales team engages in dozens of communications with leads. Automating some of these communications could free up your team to focus on only high-impact conversations instead of routine follow-up messages. This type of workflow automation can be used to automatically add notes to records, send thank you notes after sales calls, kick off educational emails and more. The best part is, by leveraging workflow automation to save time, your sales team starts to view your system as a valuable resource—and not just a waste of time.

Deliver as Promised—Automatically
Despite their best intentions, many small businesses over-promise and under-deliver simply because they don’t have enough time and energy to meet the expectations set during the sales and marketing process. Luckily, many elements of great customer service can be automated, which eases the burden on the business and helps customers feel valued and appreciated. For example, a big customer service challenge for many businesses is training customers on how to successfully use their product. Instead of training customers in person or over the phone, which requires a big commitment from both parties, automation allows you to create engagement campaigns that slowly drip information over time.


Another advantage of automation is that it allows you to easily identify and segment happy and unhappy customers through a simple survey. Customers who are satisfied can be automatically rerouted to a testimonial and referral campaign while unsatisfied customers can be routed to customer service for personal follow-up.

Soccer Seens From The Eyes Of Marketing

Soccer euphoria swept the world. First, soccer is only popular in Europe. In the United States? Uncle Sam's country is even assume that soccer is a sport done by "stupid people". This country prefers basketball or baseball.

But conditions changed, Americans now realize that soccer is a popular sport in the world, and even a lucrative business area. Finally, many business owners who seek to acquire ownership of European soccer clubs. Let’s say Malcolm Glazer who acquired a formidable soccer club from England, Manchester United. Even for more popularizing soccer in the United States, the soccer league in the country is bringing world-class players like David Beckham and Robby Keane.

It is not possible in the coming decades soccer will exceed the popularity of basketball or baseball, and I think this will happen soon.

Why soccer is extraordinary so could expand the world? Is this just coincidence or is there such a great design behind all this? I think it is not a coincidence. From the business side, of course, the business person in the field of soccer role in popularizing the sport. Of course, to reap the benefits.

The presence of David Beckham in Major League Soccer is not merely to strengthen the club LA Galaxy in order to win the competition, but also as part of marketing activities. If soccer is a brand, then David Beckham is as its brand ambassador. Who does not know with David Beckham, the world soccer player who is also a public figure and celebrity. And it is common that a celebrity is an attraction and an effective weapon to introduce a product and attract customers. Soccer is a product, and David Beckham's role as an attraction to gain United States market share which held by the basketball and baseball. If the basketball and baseball does not fix the marketing activities, it is not impossible that the U.S. sports market will be dominated by soccer. And this process is happening, slowly but sure!

Sales Management - A Step-by-Step Guide to Boost Your Sales

Here's how you can increase your sales through proper sales management:

1. Products and services.
Before you even think about offering your products and services to your potential business" target="_blank">customers, you need to make sure first that they are of high quality and that they are way better compare to your competitors'. They must be geared towards addressing the needs and problems of your prospects. This process will require a lot of trial and error and doing competition research.

2. Planning.
How do you plan to market your products and services? How can you connect with your potential buyers? How can you make your offerings look more valuable to the eyes of your prospects? What marketing tools are you going to use?

3. Execute.
This is the part where you will implement your action plans. Make sure that you maximize your advertising budget and that you only use marketing tools that will help connect with those people who are most likely to buy from you. Stick with your plan as much as possible to avoid wasting time, money, and energy in the long run.

4. Assessment.
You will need to assess the effectiveness of your marketing strategy at least after a month after you have executed it. In here, you'll be able to figure out its strengths and weaknesses so you'll easily determine the things that you need to do to make it more effective. Do necessary revisions and launch your improved marketing strategy. You will need to do the process all over again until you create a foolproof marketing campaign.

Tips and Tricks to become a Successful Marketer

Here are some tips to become a marketer.

1. Must know the needs of the client
If you're serious about being a marketer, you must know the needs of your clients. By knowing the needs of your clients, then you can define a strategic approach to clients or prospective clients. Knowing the needs of your customers also means that you are ready to help your customers.

2. Never Do on deadline
Deadline often used as a base to penetrate the client's failure. Therefore, design and make a full client roster with character notes or their needs. Immediately contact them at the times they were eager to listen to others, usually in the morning.

3. Avoiding complex bureaucratic
No need to feel exasperated and "wanted to kill". Try to investigate who authorized or at least act as a decision maker in the company of your clients, and do a personal approach. Usually if the head is already having emotional intimacy with you, you can cut bureaucracy lines, and closing process can be more quickly accomplished.

4. Expertise in a relationship
Inevitably, personal relations skills and communication will determine the success of the sales process, arena tricks learn about good communication.

5. The ability to serve
Of course, as a marketer you need to have the ability to serve somebody. Service is something that can help the emotional approach. They were also with us, will be very happy if served when there is a problem. Service excellence is an investment for a marketer.

6. Appearance
Do not forget about your appearance. The first time someone saw you were from the appearance. Neat appearance, and dressed in an appropriate fragrance will make other people feel comfortable around you. In addition, of course, your confidence will increase when you look convincing.

Those are 6 tips to be successful marketer. Don't forget about business mistake that you should to avoid so that your business will keep on moving.

With the right advertising, your business could become a local household name. Using magnetic car signs is a cheap and easy way to promote your business.

Bulk SMS Services for New Businesses

As a start-up venture, it is likely that you have a long way to go when it comes to making your presence felt in the industry. Depending on the sector that you operate in, you need to get a little more aggressive to promote your business and drive traffic to your business.

Breaking through the Clutter
With an array of cost-effective tools such as the internet which offer a number of options to enhance client reach, it is as challenging to break through to clutter of competition as it is beneficial to your business. It is even more challenging in cases when most of your competition has been around long enough to have a head start in establishing themselves in the marketplace.

The Power of SMS
While the world focuses on promoting themselves on a mass platform such as the World Wide Web, Bulk SMS services offer new businesses the unique opportunity to conduct a much more targeted and personalized promotional strategy with the same convenience, cost-effectiveness and simplicity of internet marketing. Mass SMS services have proven to be power instruments especially in the case of start-up ventures where you are able to engage with audiences directly on their mobile phones without worrying about your communication being lost in spam mails or even not being noticed around other advertisements in cluttered platforms such as newspapers and other print media.

Managing Customer Relations
Information Technology Solution providers have designed robust Bulk SMS services based solutions to automate and facilitate sending out mass short messages to targeted audiences. In addition to this, start-up ventures are able to also integrate robust database management features which enable the business to easily manage customer information along with demographics and relevant information that assists in designing targeting promotion strategies.

Reaching Out to A Wider Audience
Consider the possibilities that are opened up by Bulk SMS services to generate awareness about your businesses products, services and even promotions that you wish to push into the marketplace. Considering the customer base of cell phone users today, employing a mass messaging plan allows start-ups to use these cost-effective techniques to communicate with a wide-set of target audiences with just one click.

Software and IT Support
The best part about this system is that you don't have to manually send out each message to individual cell-phone users, but simply install easy to use software to send out these messages in larger volumes.

Today, business of all sizes and types choose to invest in a strong mass SMS dissemination plan. Whether you are a small business, not for profit organization or institution, opting to communicate with your audiences through this system allows you to maintain regular contact with them and keep them informed about your business. You could also use these features to send out automated reminders, invites and
information about new products and services you wish to inform your customers about.
If used in the right way, you can leverage their benefits of this system to build life-long relationships.

Choosing the Right Water Heater

Needing A New Water Heater? If the old is broken and cannot repair anymore or maintenance cost is too much, of course the answer is yes. Then what kind of water heater that we need? Let's review a bit. Tankless water heater is a product that is booming lately. Saving energy is a mainstay feature on tankless water heater products. Yes it is true, tankless water heater is more energy saving compared to storage water heater type. Logically, storage water heater type requires a supply of energy to heat the water at least twice as much because they have to keep heating water in the tank.

However, the tankless water heater is not without drawbacks. Besides the price is more expensive, the supply of water to fill a bathtub with a tankless water heater is usually low, so it takes quite a long time. In fact sometimes it can be difficult to fill the bathtub with a tankless water heater unit. Tankless water heater type is also more complex, so maintenance becomes more expensive. And of course you have to find the right plumbers to handle the problems that arise on this type.

In my opinion, determining the appropriate water heater is depends on several factors, such as home budget, usability, efficiency, maintenance cost, and if you care about the environment, environmental friendliness factor must also be considered. You can consider to buy cheap product but high cost in maintenance, or buy a water heater with a little high cost but low cost on maintenance. Once again, it depends on your home budget, and privileges that we want. It is my opinion, and for sure you should consult to water heater expert, ask the experts at Mammoth Plumbing Facebook. Joining this facebook, we also can know the problems from others.

Learn more about Bertrand Management Group



Bertrand Management Group is a well reputed company that offers quality consultancy services. It serves its clients in different states including Mexico, Texas, Arizona, Oklahoma, Louisiana, Arkansas, North Carolina and Missouri among others.   It is a management group that offers customized solutions based on the needs of your business. The company understands the importance of consultancy management and its role in business. This is why it works hard to ensure a successful consultancy process within the stated period of time. 

The company has a team of experts that uses advanced strategies and methods to come up with a high quality consultancy solution. The methods are used to identify specific problems within an organization. As a result, the company will be in a better position to offer the right solution to address the problem permanently.  What’s more, the company focuses on technology implementation. It is with no doubt that the world is embracing advanced technologies in almost every aspect of life. Therefore, businesses have to take advantage of technology in their entire production process.  This helps to save a great deal on time and to cut down on extra expenses.

Bertrand Management Group Ontario Ca also offers other services including human resource management services, e business, supply chain management, information technology, financial controls, business strategy and management. It uses its own framework and consultancy methods to identify loopholes in a business. As a result, it offers a customized and a well devised plan to ensure all the problems your business is facing are fully addressed. What’s more, it offers operational improvement service and helps you to develop coaching skills and make the most of your investment.  The company also offers assistance of change of management. This is to ensure that your business is well managed and in a better position to achieve a cutting edge against relevant competitors. 

Chiefly, the group offers quality consultancy management services to help you achieve your business goals. It concentrates on different fields including development of career opportunities, reference requests, communication matters, expertise requests and quality professional management advice especially to new businesses. The services it offers are customized to meet the needs of your business best.  

Thesis Dilemma

For students, especially graduate students, such questions often arise, especially when they are doing research or writing a thesis in the completion of their final project. Confusion often arises when their supervisor or promoter start to ask, where their research position according to the art of study and their respective fields.

Perhaps we wonder, how can a doctoral candidate cannot distinguish between what is thesis and what is dissertation. Apparently there are many doctoral candidates who do not understand what the purpose or philosophy of higher education. And no wonder when many people flocked to continue his formal education to both master and doctoral levels, they do not know to what they are actually doing it.
To my knowledge, when someone wants to set thesis topic, then they must understand the state of the art of discipline that he was in? The point is that the thesis later can contribute to the science development, as indeed it ought to be the task of a doctoral candidate. As a consequence they had to read in full, basic and advanced text book on science disciplines, as well as read hundreds of the latest journals of the science discipline, so that it has a clear and correct map to the writing.
Creating thesis is very tiring. We not only need to be able to write it, but also the ability to design writing and mastery of the knowledge is the main factor in making of thesis. Writing thesis is different from writing novels. If writing novel or fiction simply by exploring the author's imagination only, then the thesis is not just imagination. It may even be that there is no imagination in the thesis writing. Writing thesis is to spread knowledge, and that knowledge will be used by humans in their life. Therefore, writing the thesis must be zero mistakes.

Can students write their own thesis? I think not. The student needs help. This help includes the research team, writer team, and writing tutors. The research team is usually a few people who have same knowledge and interest. The research team is a field officer who carried out the orders and requests from the author. The writer team is the ones who collect the data and make writing drafts. Tutors are person who has a higher knowledge. These tutors or supervisor must have the same knowledge and expertise with the author main interest.

Here are 10 Questions to Better Understand Your Internet Business Market

A big mistake that beginners often do internet business is making products, but without understanding the internet business market to be targeted. In fact, for a successful internet business, the key is actually very simple. You just have to try to sell your products to people who want your product. Simple right?
Try to answer the following 10 questions to understand the internet business market you're shooting for.

1. Is the niche that I shoot hot enough to make money?
2. Is the market that I have been served with a good aim?
3. What products they really want and do not hesitate to spend money to get it?
4. What exactly are the most desired by consumers of your products?
5. How many customers do I need when beginning to break even return on investment?
6. How much market share that must be controlled to maintain the continuity of my internet business?
7. What lack of competition that I can use to be my internet business strength?
8. Is the market responded positively to the advantages or positioning that I offer?
9. What trends are emerging in the market that I shoot?
10. What is most powerful marketing strategies to reach them?

Do not Make This Business Mistake!

Many businesses, both in the Internet business and offline business, whether successful that later business can thrive;-and instead they ended up bankrupt, never made a business mistake. Those who are successful are successful then learn from his mistakes. Instead they are bankrupt, did not have time to immediately correct the mistakes that they have created.
So, in this post summarized business lessons from the mistakes made.

1. Far from consumers. Sometimes when a person has begun to be successful, they are getting away from the consumer. Yet when it started happening, fall means the business started. Because you do not know what the needs and desires of consumers is growing. And it's like letting "your business is digging her own grave".

2. Lack of focus
. Many businesses who then lay the loss of focus. They do not focus on its core business. So then it is not the core business of developing and it is so screwed up that designed the original business concept.

3. Mistakes on recruitment. Other businesses are errors in HR recruitment. When you do not get the right people for the kind of work that should be addressed. This will obviously affect the performance of the company you build.

4. Obsessed. One mistake that many business people are too obsessed done to make the business was growing very fast and great. As a result, there is little that then there desperate to borrow loans to expand the branch up here everywhere. Though new business for the rest of corn.
In my opinion, the initial goal is to build a business that generates profits, so someday become a big business. Because of these advantages, the business can thrive and be great.

5. Financial mistakes. Poor financial management can be the cause of a roll mat business. Financial uncontrolled causing joints crippled business one by one.

6. Do not have the vision and strategy. When a business owner does not have the vision and strategy of how to grow the business, that means it's time the business will be going nowhere, stuck, and not going anywhere.

When you start to build a business, would you want a successful business. Therefore businesses learn from mistakes ever made is important. So that you do not need to go through the mistakes others have made, and you do not need to make the business ruins.

Your Simple and Small Business From Writing

If you have a blog, I'm sure you have the skills and hobbies to write. I think writing without the additional income is not much fun. There is nothing wrong if you join advertise on blogs program. This program allows us as a blog writer in addition to exploring the idea of writing, of course, will also be paid from writing.
How to do this? It's easy. Below is the first step to small business projects through the activity of writing:

1. You must have a blog. Your blog should have already had a reputation with the parameters Google pagerank and Alexa Rank.

2. You must have a PayPal account. Paypal is a virtual transaction method that allows financial transfers on the internet can be implemented. Paypal is used for payment on acceptance of your writing.

3. Submit your blog to www.linkfromblog.com. Linkfromblog.com a broker that bridge between you and the advertiser.

4. Follow the instructions in www.linkfromblog.com, and do the activation.

Once you do these four steps, you just wait for approval from the broker. If you have already been approved, then you just wait for the job. And remember! While waiting you must remain diligent in posting articles and do SEO strategies to increase your blog traffic. It is a simple business and definitely fun.Advertise with my Blog

Engage Your Customer - Write About Benefits

Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?

I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.

Recap your answers – maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?

If your first list looks anything like your second, chances are you're mistaking features for benefits. As a result, it's likely that your marketing materials aren't engaging your customer. Customers don't want to know what you can do. They want to know what you can do FOR THEM.

Don't talk features – talk benefits.

Don't be alarmed. You're not alone. Most business owners and marketing managers are so close to their product or service that they have a lot of trouble distinguishing benefits from the features of their offering. Ask a web host "what are the benefits of your service?", and you'll likely hear something along the lines of, "we offer load-balanced server clusters." But that's not a benefit… that's what they do. The benefit is superior uptime and performance.

In fact, so many people think features instead of benefits that it can work in your favour – to dramatic effect. If you can accurately identify your benefits, and convey those benefits to your market, you'll be light-years ahead of most of your competition. You'll be converting leads into sales while they're still bogged down trying to promote features.

So if you've ever sat down to write a sales letter and wondered how you're going to grab your reader's attention, or you've ever gone 'round in circles writing draft after draft of web copy without ever hitting the mark, now you know where you were going wrong.

The only question remaining is, how do you do it right? Advertising copywriters and website copywriters do it all the time – and most of the time, they do it with benefits. Benefits are the copywriter's holy grail. But if you're not a seasoned copywriter, how do you identify the benefits you offer your customers?

There are any number of ways to identify the benefits you offer. This article discusses just three:
1) Customer Research
2) Speak to Your Sales Team
3) Make it Easy for Your Customer to Get Buy-In

The method you choose depends on your time constraints, budget, and level of customer interaction.

1) Customer Research
The most obvious way to identify benefits is to ask your existing customers. They're spending a lot of money on your offering, so you can be sure they know what benefit they're getting from it. (In many cases, it can be handy to ask them what benefits they'd like to be getting from you too!) Unfortunately, like everyone else, your customers are busy people. In most cases, you won't get useful feedback by simply sending an email enquiry. You have to make it easy for them to respond, and you have to make it worth their while. Think about questionnaires and surveys for quantitative data, and interviews and focus groups for qualitative data. These are the simplest techniques, but you still have to make sure you interpret the results appropriately. And always remember that they're self-report methods. People will sometimes tell you what they think you want to hear. (That's also why you have to word your questions very carefully – try not to ask leading questions.) Of course, there are plenty of other research techniques around. Do a bit of homework and find the methods which best suit your business requirements. But don't get carried away by the possibilities. All the research data in the world is pointless if you're not talking the language of your customer.< 2) Speak to Your Sales Team
Sadly, not every business can afford to invest in market research. If your budget doesn't stretch far enough, try talking to your sales people. They're out in the field every day, talking to customers. And because their livelihood depends on their success in engaging customers, chances are they'll be able to tell you what your customers want to know. (A word of warning, though… Be careful not to make lofty promises. Unlike your sales team, written collateral doesn't generate a rapport with your customers. Customers won't make as many allowances, so you can only stretch the truth so far in writing before your credibility suffers. What's more, if you do push the boundaries, you're more likely to be held to your word!)

3) Make it Easy for Your Customer to Get Buy-In
If you don't have the budget for in-depth customer research, and you don't have a sales team, a good tip is to imagine how your customer gets buy-in from their boss. Quite often, the decision maker is someone higher up the food chain than your direct audience. Your audience will probably be the key stakeholder – they'll be the user of your product, or the recipient of your service. But when they find an offering they like, there's a good chance they'll have to sell it to someone further up the line. If you can make this sale easier, you'll have a foot in the door. Don't just appeal to the sensibilities of the direct audience. You also need to ask yourself what they need to know to convince the decision maker. If the decision maker is a CFO, think Return on Investment (ROI) and Total Cost of Ownership (TCO). If the decision maker is a CIO or MIS, think performance, technological sustainability, availability, manageability, and ease of integration. If the decision maker is a CEO, think liability, risk management, and ROI. And only use jargon to prove you know your stuff. Remember… tag line will probably have the ultimate decision maker scratching their head, not reaching for their cheque book.

There are many many more ways to identify benefits. This is just a very superficial snapshot of some techniques you might like to try. At the very least they'll get you thinking benefits.

In the end, the message is simple. Forget all the fancy talk about complicated revolutionary marketing principles. Forget new-age hard-sell advertising quick-fixes. Forget looking to so-called "experts" for solutions. Just think benefits. And if you can accurately do that, the rest is just mechanics. Once you know what you want to write about, you just need to put pen to paper. And that's a whole another story!

Customer is not Target, but Friend

Sales will be hard to do when the salesperson is overly aggressive offer products like hunting prey. All traditional salesmanship based on persuasion method, namely to persuade people, as the main thing. Because it usually emphasizes pad salesmanship training techniques to identify target markets, and approached to find out what is needed and not desperate to be handed a wide selection of sale.

Also learn about denial or objection that may appear to be prepared answers. The theory is based on a belief: "If no objection, then the customer is ready to close the sale." Spin selling is to avoid the objection. Because, if there's an objection, the actual psychological denial will arise. Through this approach the customer pattern is not a target but a friend, if possible customers are not pressured to buy , but aided by a trusted friend.

In 4-D bridge harry Potter, Walt Disney World, Florida, I was fascinated and carried away to "another world" for three minutes. Although very brief, but it was long, and I was out. Outside there was a special counter selling many magical wands of the characters in the story of Harry Potter. The guards just asking simply, I fit the character which one? He never sold it to me, also never offer a discount on the magic stick that costs U.S. $ 25. I do not know the character details respective roles in the Harry Potter story, but with a spontaneous, I replied that I liked the character of Harry Potter. The assistant it says: "Wow, that is you, man! This magic stick reflect your character if you put it at living room. "A statement from a friend who seemed wants to help me reflect on my dream character.

I ended up buying the expensive rod and still comply with the seller. I put the magic wand in the living room. Thus a stick for U.S. $ 25 becomes expensive again because I do not buy a piece of wood, but a symbol character. Greater is after I make a selection and pay; the seller wrapped it and handed it to the rapid style of a friend while saying congratulations. "Congratulation man, you are the character now!" It turns out I'd love to hear greetings like this than a thank you.

Do not think that it applies only to small items and retail sales. The principle is the same if you want to sell big ticket items, such as cars, houses, and even insurance. You are not being herded, but helping a friend through a transparent conversation. When the decision has been taken, the next is a bigger moral obligation to continue to show that the choices made are not wrong!

3 Tips For a Great Website Color Selection

It’s all black and white. All boring websites of little to mediocre success that is. To the color blind, undiscriminating and those without computers to begin with, the color scheme of your business’ website may not be a big deal. Unfortunately, Google is none of these things. And it’s safe to say, a majority of your customers aren’t either. In the name of good SEO and successful internet marketing, do some research on color schemes—you can start with this article right here, or you can hire a web design company in Chicago to give your website palette the old one-two and punch it up a little. 

  1. Explore color wheels—yes, tools expressly made for the very purpose of constructing well balanced shade pairings. Color wheels are available on the internet and can give you useful previews on what your chosen hues may look like next to each other, which ones are louder than others and which ones are simply blinding. The spectrum of brightness on color wheels, not to mention the obvious rainbow gamut of options, lets you make an informed decision on what would work best for your site. Are you looking at an analogous color scheme, of 2 or more colors that appear next to each other on a wheel, or a monochromatic scheme that displays one shade in varying degrees of brightness, or ever a saturated color scheme that that pairs two contrasting colors on a stark contrast (such as charcoal or slate). Analyze the nature of your site and decide which look you’re going for—be it professional, fun or demure. 

  2. Follow the 60-30-10 rule. These numbers relate to the relative proportional space each major color should cover on your website. The primary color should cover 60%, and should not be horrifyingly bright, and also lend a unifying shade to your other two colors. The 30% color should contrast pleasingly with your primary color, in a way that highlights the most important products on your site. Finally, the 10% “accent color” should complement either your primary or secondary color to underline and bring attention to the absolute, most important parts of your website. Hint: this should probably definitely include something called a “call to action.” These proportions can be reworked accordingly as you add or subtract the amount of colors you choose for your palette. 

  3. Use your color scheme to make a connection. We’ve all learned about “warm” and “cold” colors and the different feelings and emotions they may evoke. Tink about your product, service or business—what is the nature of what you’re selling? How close will you get to your client emotionally or spiritually, or are you simply selling a cut and dry, quality good? Do you want to inspire a fire in people and get them moving, or is your site better suited for a calming, pacifying hue? The psychology of color is a huge asset to factor into your website layout and should not be overlooked in your palette choice.

Basic Attitudes In Serving Customer

Each employee must provide services by placing himself as a consultant to all customer that comes into the store. The attitude of an employee is a reflection of the company's attitude towards its customers. If the employee is bad in terms of customer service, then the corporate image is also bad in the eyes of customers. So, it is important to communicate to the employees about the good service to customers.
In general, the basic attitude of good service to the customer are:

1. relax
This means :
- Use non-formal language, according to the character of the customer being served.
- Show a confident attitude
- Able to create a fun and friendly atmosphere

2. Prioritize services to customers than other activities.

3. Do not obtrude.

4. Required to provide information on:
- self-identity
- product advantage
- ongoing promotion

5. Always show an attitude ready to serve any time.
Things that are considered not show a service attitude is:

- Receive or play Telephone / Mobile in the store floor
- Indifference
- Joking and huddle with fellow employees
- Relying on the product display,door, display window, etc
- Stand idly Attitudes

The Process of Executive Coaching

Executive coaching is a way which implements change in the behavior which is needed in order to attain as well as sustain success. Some ways which promote success include decreasing waste, leveraging strength, and taking actions when it comes to decisions and proactively pivoting ideas in areas where the adaptation process is needed. The process of executive coaching combines influence, listening, training, motivation, support, action, empathy, development as well as communication in order to leverage the abilities which create individualized focus and increase the organizational momentum.

The executive coaching process provides a supportive, confidential and safe environment where people can explore some current issues, obtaining new perspectives, develop solutions and simply unload away from pressures, politics and expectations from the workplace. You can greatly contribute to the success of your business, advancing career prospects and develop your organization by accessing new resources and enhancing your game.

Issues where Executive Coaching Help with 
  1. Successfully navigating organizational transformation and organizational change 
  2. Balance personal life and work more effectively 
  3. Resourcefully managing and connecting with difficult staff 
  4. Handling promotion, new challenges and career transformation skillfully 
  5. Strategic perspective development 
  6. Resolving conflict 
  7. Avoiding burnout and stress management 
  8. Generating great personal flexibility when it comes to management style and thinking
Skilled executive coaches have the experience and the tools to help others to be their best. They are professionals at working on Senior Management, Board and Senior Executive levels as well as helped customers in different sectors which include finance, technology, pharmaceutical, manufacturing, gaming, leisure, legal, higher education and human resource. Most executive coaching experts worked as consultants and lots of them have served as directors. Most executive coaches have Masters in Business Administration degrees from business schools that are accredited by AMBA.

This only means that executive coaching professionals can help people by mixing a supportive concentration on the ambitions and interests with firm understanding or realities in the world of business. The end result is people will reach their goals and their organizations will become more effective, productive and resourceful employees.

Institutions that provide services on executive coaching offer their services to chief executive officers (CEOs), senior manager, directors, business owners as well as senior executives who wanted to elevate their awareness, development and learning into the next stage. Executive coaching experts are happy to be working with human resource departments or management teams which are sourcing the process of executive coaching for the organization or team members.

This article is written by David Mark, a business writer who writes for Executive Coaching - Watt Works Consulting Ltd.

Research Online to Learn Car Insurance Information

If you are looking for car insurance, it’ll be better if you learn more first about car insurance information for getting good understanding. There are many side actually that need for you to know so that you can get know what you should be done if you choose car insurance and how it works. This information actually important to know before deciding to choose the right one, it’s a process on searching including comparing between one to another. The best way to search its information is by searching online in the internet connection.

Actually there is much information that able to be accessed on the internet including from website, blogs and also social media. You need no go to insurance office companies for getting information about insurance or for comparing to get the best insurance company. You just need to have internet connection on your computer, searching it online so that you can get much information comprehensively. Even when you are searching, you can find cheap car insurance that able to make you easy on premium payment afterward.

Today there are many insurance companies which offer their insurance products including car insurance online. It’s based on the development information technology which more helping people requirement to be fulfilled in efficient time. Instant has become modern people lifestyle which certainly should be balance with the development of tools that can help people activities. If you are often searching online, actually there is so much information from all around the world that able to improve our knowledge including the information about insurance.

Car insurance is one of popular insurance which required by most of people from all around the world. It’s not wrong if there are so many people and even some states has certain law that require their citizen to have type of coverage for covering bad accident to their car. Even most of them will give punishment if the citizens have it yet. For more info about insurance tips particularly about car insurance strategies, you will also get it from so many web and blogs on the internet.

The effective times as one of advantage from searching online, we need no wasting time for long process. You can read more about coverage that you want to know deeply including car insurance, even if you try to search actually there are so many auto car insurance companies on internet. If you don’t careful on choosing, so you have possibility to get frauds.

What You Should Do When Launching A Product

Who says launching a product to market is difficult? If you are self-employed may indeed be difficult. However, if you are holding an event organizer, promotional activities will be very easy, and the results would be perfect because it is handled by experts person .

One way to launch the first product to market is through hiring the event organizer. You can imagine, it is not easy to hold a conference. In addition to setting up your product that you launched, you need to set up committees intricate and complex. Who would you invite, how many invitations were distributed, how the concept of the show, etc., it all is a task that must be carried out by the organizing committee. It's complicated and time consuming.

However, the complexity can be overcome if the event organizer involved in launching the project. By involving an event organizer, the conference management will handed entirely by them. You need not decayed to form a committee. What you just do is prepare the product, submit a list of invited guests, and the concept of launching. The rest is done by the event organizer company for this launching project in order to be successful and under control.

Build Your Warehouse, and Expand Your Store Area

When you open the store for the first time, maybe you have a few of the quantity and diversity of products. You do not have a lot of quantity and product variety was limited to best seller category. This closely related to your business financial.

But over time, your business is sure to grow. The manufacturers began eying your business and hope to become your supplier. Similarly, customers demand on your product is rapidly increase. Of course you will compensate it by increasing the quantity of products and increase the variety of products that you sell in your store. Now you need a warehouse to store your merchandise products. It is time you should build a warehouse and even expand your store area. If necessary, you should have your own store building, and no longer hiring.

The robustness of a building determines operational stores processes that you run; so purchasing building materials such as steel frame building should be an important consideration and maybe the first list to consider. For building materials, one recommendation is FLGB. FLGB material is very strong and durable so that you are not too much bothered with the building repairing cost at a later date.

Use Safety Features to Get Discount From Car Insurance

The basic thing that become a guide of why insurance company give you discount is when you have low risk occupation. If you have high risk, so you don’t allow getting some discount from insurance companies certainly. If you want to get discount certainly, you have to make your activities be low risk so that you can apply some discount from the insurance companies. it include car insurance, if you want to get discount there are something that should be used such as using safety on your vehicle so that avoiding from the theft possibilities.

The theft possibility today is higher than in the previous time. In a day, there are many people who get lost their vehicle while they leave it even in the short time. It’s influenced toward the decision of insurance company which regard that driver is high occupation so that the price of insurance particularly for young driver is more expensive. There are some ways that should be done actually for getting discount even though you have risk higher. One of the good ways is actually by using safety devices so that your vehicle is safer than if you use no it.

There are many stores that selling safety features such as clock and another to make your vehicle safe and avoiding from the theft. For feeling the extra safer certainly you don’t just believe toward the safety feature that given by manufacturer, you need to find the additional device for making safer. It does not only can protect your vehicle well, but it also can influence toward some discount that able to be gotten from insurance company. Even if you have come to some insurance companies, usually they require you to use it so that they have good opportunities so that the vehicle which has been insured doesn’t lose.

Moreover, if you interest to use the safety features first, so that it’ll be great idea for insurance company. It’ll make you easy on getting some discounts that able to be given by the company so that it can make you easy on payment premium. There are many way actually that able to be done if you want to get car insurance, for instance you can read more about car insurance quotes online in the internet. It’s good idea for you to find some auto insurance companies which able give easy ways to apply or for comparing session.

Constantly Look For Ways for Networking

In business, companies both large and small companies always need the help of others who act as a strategic partner in developing its business. Always constantly searching for a network, such as friends, school friends, members of associations / clubs and others that they might be able to help your success. Forming alliances with people who can help you or you can help them is also very important. To succeed in business, you need to have the skills to make a good network and always alert to opportunities to expand your contacts.

You do not need an MBA, SE or university degree to be successful in your own business. In fact, there are many entrepreneurs who did not even finish high school education. Nevertheless, these people have reached the peak of their success in the financial and business objectives because they are willing to keep learning and learning. To succeed, you must always make questions; remain curious, interested and open to new knowledge. Willingness to learn becomes very important given the rapid changes in technology and business strategy.

Obtain and search for a network it tricky. A potential network will not show up in an instant. Getting a potential network requires a time, process, perseverance, foresight, and intelligence. It takes time because the network is usually based on the principles of trust, and the trust of others towards us it takes time. Process means a change from a trust to benefit financially. Perseverance means is that we cannot meet someone only once for a network of potential business. It needs many times until they comfortable with us. Nevertheless we also must be careful in choosing a potential network. We did not arbitrarily choose people because if one could harm our business too. Further intelligence observing situations, characters, and a great time to decide whether a potential network we are also a thing that is not less important.

Importance of Point Of Purchase (POP) In Retail Business

When we went shopping for food, clothes or a car, we will be given many choices, and too much choice. Are we going to choose a brand familiar to us, or we take the challenge to try a new brand?

With so many choices faced by consumers, then they will be very easy to become overwhelmed, and they tend to give in to the decision making process by buying products that are already known rather than try something new! But even if we wanted to try a new product, customers do not even know where to start. Too many POP materials and communications issued by the maker of brands talk about the features of their products and completely forgot to talk to the benefits - in a product. Benefit-driven communication is the best way to talk to customers. Is the brand more efficiently? Providing time-saving or cost-effective?

At the store, merchandising and point-of-sale (POS) is a very important thing to make a connection with the customer to encourage impulse sales. To catch the eye of consumers, brand owners and retailers need to constantly create innovative Point Of Purchase (POP) in the store to attract attention. Without attracting attention and communication, many consumers often overlook new products or specials and consequently buy products that are familiar and already trusted.

Business retailers want to ensure that their brand is in stores and available to consumers. Here are the things to watch out for doing that:

Packaging: This is the most important brand POP. This is the part that will continue to work everywhere: on the shelf, in a store, in the kitchen, at home, anywhere. It's all about originality! A brand needs to have a unique character and personality and more importantly talk about the benefits.

POP: Using a unique visual elements and colors that describe a brand in order to attract customers. Creating effective POP on shelves, cell phones, coupons, or digital media are some tactics that can be used.

Check Out Displays: Using Check Out Displays in the store is an effective tactic to make the brand stand out. While consumers wait in line, strategy shelf "one brand" can create astonishing effects. And certainly will increase impulse buying customers.

Floor Graphics, Floor Stand, Floor or display: Usually placed in front of the store. It is an effective and creative way to direct consumers to a product! Reforming certain artistic products coupled with attractive graphic images will provide a significant effect on sales.

Effective POP can make consumers out of their routine, and this can affect the behavior of their shopping and their purchase decision. All retail businesses should be sure to do it right. However, so many cost spent for advertising, if consumers do not find them on the shelves, there will be no sale.

Turning Customer Complains Into Compliments

If you sell a products or services to your customers, there are two things you will receive about customers satisfactory. First, compliment about your product or service. This compliment would not be a problem for you,because this is what you want to reach in running a business. Second, complain about your product or service. This would be a problem for you if you are not fix it immediately. complain from customer shows that they pay attention to your product or service, and this is an opportunity for you. You can act immediately about they customer attention with turning their complain into compliment. If you can change it, then your business will grow because you will have so many loyal customers.

So what should do to turning customers complain into compliment? This is principle:

• Change customers perception about your brand. If you don’t respond about their complain, people will assume you don’t care with what they think. If you do make any respond, customers see that you do care about your product, and as a brand, you are trying to make an effort. This can build brand loyalty and confidence from customers.

• Stop the negative word of mouth. If one person starts complaining about your product or services, it can have a snowball effect. With the power of word of mouth, more people will see and hear the complain session, and then instead of having one complain, you will have dozens, or maybe even hundreds of complain. Stop their though with handling they complain immediately. If your business steps in and offers to help the person who has complain, then the snowball effect will be lessened or even stopped.

• Act immediately, and help them out. Let’s say someone complains that they never received a product that have been ordered. Instead of letting that complain stalemate, you should respond to it. Ask the person who made a complain to contact your business with their shipping information, and then ship them a new product or work with them to track down through the shipping company. This act will cause two things, you will satisfy the customer, and show other customers that your business is professional because willing to help them immediately.

Those responses will give your business the chance to turn a complain into a compliment! Take the time to listen their concerns and either help them to resolve their issues immediately. This will make a great impression on potential customers about your business, and they will become your loyal customers.

Yeeehaaa!! My Blog Page Rank is Increase, Thanks Mr. Google!

This morning I opened my blog, this is a routine that I do every day to manage my blog so that more qualified and interesting for my loyal readers. Apparently I struck a very pleasant thing, my website Page Rank is up. Indeed, the increase is not much really, from PR1 to PR2, but it makes me believe that what I did during is correct. More precisely the strategy that I did is not violating the Google rules.

So what is the effect of this PR increase? As we know that the higher PR indicates that blogs are highly qualified and have many loyal visitors. With the high Page Rank of a blog, it will be easier for people who are interested in marketing their products or brands in the blogs that we have. In other words, earning money will be easier if your blog has a high Page rank.

It is not easy to increase the Page Rank; it needs hard work and perseverance. In fact, Hard work and perseverance is not enough, because we have to understand the SEO (Search Engine Optimization) techniques. Although my SEO techniques not as advanced as fellow bloggers else, at least I did proven techniques. And this is my simple technique to increase Page Rank:

1. Active post articles that fit the blog’s theme.
2. Blog walking, and making quality comment.
3. Social Bookmark Post article such as Google Plus, Technorati, Stumbleupon, and digg.com.
5. Affiliate blog with various social networks like Twitter, Facebook and Google+.

That's some strategy which I do regularly, and hopefully with rising Google Page Rank will be more and more money flowing into my pocket.

Customer Perception, Failure and Impact

Each customer will process the perception it receives after making a purchase or use a service. But perception is not the same for each customer.

Regarding to the customer perception, Pride and Ferrell describes it as a process of selecting, organizing, and interpretation of information to produce meaning, so that from the definition, it could mean that a person's sensations received through sight, feeling, hearing, smell and touch from each person will have different perceptions of the same situation, because everyone will capture, organize and interpret information in accordance with his own way.

If there is a failure service, then this perception is best understood as an issue in the resolution of problems (problem-solving issues) faced by customers during the service received.

In addition contact or interpersonal relationships (interpersonal contact) performed by the employee service providers with customers during the service recovery is a crucial factor in the perception of the quality of services rendered. In other words, employees play an important role in service recovery and negative experiences. Employees’ ways to handle these service issues will determine the company's brand image which made the migration of customers.

In the event of dissatisfaction or disappointment resulting from the negative perception of service quality, then there are four possible responses of customers, such as customers stop buying products/services of the company, convey the negative words of mouth to family, coworkers, or other close person, customers complain through the mass media, customer organizations, or government agencies concerned, and/or sue the manufacturer or service provider to legal services. If this happens then the company's image and reputation will be damaged and it will be difficult to repair.